Newly published financial statements from Oxford Student Services Ltd (OSSL), the commercial arm of OUSU, show that gross profit fell by almost £40,000 between 2005 and 2006.OUSU sabbatical officers have warned that guaranteed funding from the University is the only way to avoid the Student Union’s current financial crisis. Overall turnover is down by around £100,000 and operating profit has fallen by £7,000.Ed Mayne, OUSU Vice-President (Finance) and OSSL Chairman, said that finances were volatile and prone to fluctuating. “Although the turnover for the 2004/5 financial year was high, the income proved to be unsustainable and many changes were made in the 2005/6 academic year. Due to the way OSSL currently operates, income and turnover will always fluctuate,” he said.OSSL plans to introduce a second business manager next year in a bid to increase revenue. “I am confident that the income we will receive in this financial year will be higher than in the previous financial year. OUSU’s publication provision will not change from its current format,” he added.In 2005, OUSU predicted that it would make a profit of £50,000 but in fact incurred a deficit of £42,702. As a result, OUSU was forced to radically reform its operations for creating revenue to remain financially viable. An estimated deficit of £60,000 the following year was proved wrong when the Student Union lost only £32,904 in 2006. The University has previously stressed that it will not provide further financial assistance until OUSU stops making losses, but the University’s Joint Committee has since reconsidered its position.OUSU President Alan Strickland said that the lack of a substantial block grant comparable to those received by student unions at other universities means that OUSU will remain financially weak due to inadequate funding and few permanent staff. “The volatility of OUSU’s commercial income makes it an unreliable source of funding for welfare, representation and other core services,” he said. “Thankfully, the University’s Joint Committee, which oversees OUSU, has accepted this. We are in advanced negotiations with them to gain stable core funding. OUSU has to guarantee provision of its core services without guaranteed funding. This is a serious problem which I hope we can remedy.”He added that OUSU expected greater OSSL profits in 2007, saying, “The overhaul of OUSU’s financial management which we’ve led this year and the hard work of our Business Manager mean that profits are stronger than last year. I’m confident that our subsidiary will be able to donate a healthier profit to OUSU at the end of the year.”Louisa Brownlee
Strong brand image and brand affinityDigital presenceHigh loyaltyHigher marginHigh advocacyLow to moderate switching costs 7SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr Some of our customers have recently mentioned that their referral program has a side benefit of increasing loyalty among customers. They’re able to see that customers who make referrals do tend to be more loyal, and loyal customers tend to refer. Ultimately, it’s interesting to observe how loyalty program applications and referral programs drive different types of behavior, and how each program is considered by the brand.Both referral programs and loyalty program applications issue rewards for consumer behavior. So, both are rewards programs. But there are some important differences between referral and loyalty programs that aren’t always well understood.Here are some criteria to think about when you’re considering a referral program, a loyalty program application, or both. Behaviour being rewarded is…Bringing new customers at a very low cost to the brandNot shopping somewhere else Referral ProgramLoyalty Program Consumers are rewarded for…Referring a friend who becomes a customerMaking frequent purchases Low marginHighly competitiveLow switching costsGenerally lower affinityLoyalty can be across spectrum Reward values are typically…Medium / high (can grow to 50 – 100% of annual purchase value)Low (1 – 2%) Good for businesses with… Purchase frequency is…Moderate (monthly recurring, quarterly)Very high* (daily, weekly) continue reading » Can be easily automated when…Have an online storeHave any kind of automated point of sale system
Sign up for our COVID-19 newsletter to stay up-to-date on the latest coronavirus news throughout New York A teenager was gunned down in Hempstead over the weekend and investigators are searching for the shooter, Nassau County police said.Officers responded to Washington Street, where they found the 19-year-old victim suffering from gunshot wounds at 8:39 p.m. Saturday, police said.The victim was taken to Winthrop University Hospital, where he was pronounced dead. His identity wasn’t immediately available. Homicide Squad detectives are continuing the investigation.