he thinks advertising SDK is unsuccessful on the other hand, >
1, in the main business on the Internet, auto finance is mainly financial platform for the Internet, but the main adistinguished are derived from car to car platform, integrated business over the years to provide a strong backing for the financial business, and Internet banking platform purely is comparatively weak. This is also the 10 platforms in the data on a larger gap, the Internet automotive finance, showing a "grass cluster", "unicorn" has yet to appear features.
1, the overall profile: "grass clumps", unicorn not present
first thought of the direct cross payment model, which is to emulate the most common way for users to pay to buy apps in Apple’s App Store. This is a small range of water testing, application sinks in the manufacturers do custom store, into the need to pay for downloading applications. But because the user is not high enough, no one paid for it, the road was quickly proved unworkable. Subsequently, the application turned to the advertising SDK production, trying to obtain revenue from advertisers.
overall, 10 Internet financial times were established in 2014 and, after two years of development, in the last year and the first half of this year to obtain financing, A round, the amount of financing in the tens of millions, and to some extent, the Internet giant’s favor, that the market potential is still strong.
Chris Anderson wrote that three kinds of profit model in the "free" in one book, one is the advertiser pays three party transaction mode, one is the direct cross payment model, the last one is the gift economy type.
Abstract: a reporter for the first half of 2016 more active vertical Internet car finance platform for a wide range of collecting, and selected the top 10 test: melt the gold, micro credit network, car loans, car loans, Xinyi goiro net, money nanny, car loan should be easy, insurance, car loan, dimension C finance, and statistics of the index, the survival status of the industry to do the overall analysis.
million European network of the first half of 2016 more active vertical Internet car finance platform for a wide range of collecting, and selected the top 10 test: melt the gold, micro credit network, car loans, car loans, Xinyi goiro net, money nanny, car loan should be easy, insurance, car loan, dimension C finance, and statistics of the index, the survival status of the industry to do the overall analysis.
"the theoretical model is that we keep 30%, and the remaining 70% for developers who distribute it for us. But when you talk to developers, people don’t say you charge 100 dollars for our 70, but I sell you a download. How much is this model?. The sink is a middleman, a head in a head in the purchase flow, advertisers, procurement flow must ensure that less than advertising money, but really do it, will find the money may buy far more advertising money is greater than the cost of your earnings." Yuan Cong said.
explore: what profit rules apply store
followed in 2011, the application of the "fish" ad SDK was born. The product was originally designed to embed cooperative advertising ads within the store’s distributed applications, earning profit from the remaining ad revenue after developers split. But after the implementation, the ideal model is far from reality.
mentioned in the app store, the majority of developers and industry insiders think they are dominant in the advantage of a party, call them to the mobile Internet Era "channel", and will master the application of life and death last ring corresponding to each other. But in fact, and Groupon of 2010 brought thousands of war heat, app store is an instantaneous influx of hundreds of game player but the last remaining few areas, the survival of the fittest applies to them. The difficulties are even more pronounced for startups that are not big companies and have less resources. Application of exchange incubator innovation works on the profitability of groping my way to many way, after walking several detours and mature industry chain Mobile Games eventually hit it off, has now achieved millions of monthly earnings. This article is an interview with co founder and COO Yuan Cong, who shared with us some of the insights into the profitability of the app, as well as the future trends of the app store.
2, in the business model, the Internet car finance diversified business, but the main mode is "leasing", also known as the mortgage: play the role of information intermediary platform, docking car to provide mortgage financing and financial needs of investors, mainly to solve the enterprise financing difficulties, financing expensive problem. And this >
car loan model based Internet automotive finance, for some time, the Internet has suffered widespread financial crisis, but contrarian, heat boost. However, according to the investigation of billion European network, so far, although some platforms have been growing rapidly, they are still in the lower level of the industry. At the same time, the new model of "Finance + car" is also faced with many problems: product convergence, peer competition worsening, platform business cost is too high. In addition, the traditional car financial management of the main body, but also the Internet automotive finance industry can not ignore one of the obstacles.
million European Network on June 19th, sponsored by the net loan eye in the sky, micro credit network, combined with many known car loan platform established car loan alliance in June 19th, held a press conference in Hangzhou Sheraton Hotel in Xixi, this is the domestic net loan platform flagship car loan Alliance for the first time.