Discussion on construction and promotion of enterprise portal website

according to iResearch statistics show that in 2004 China’s online advertising market reached 1 billion 900 million yuan, in 2005 and 2006 are expected to reach 2 billion 700 million yuan and 4 billion yuan respectively, compared with 2003 growth rate of 75.9% in 2004. The total revenue of 2004 Chinese TV advertising is about 25 billion 500 million yuan, and the potential for Internet advertising is huge. With the revival of the Internet economy, the global online advertising market is also surging power. According to the Jupiter report, global advertising will reach $28 billion by 2005. Obviously, many people have seen the market.

for a long time, China’s portals are Sina, Sohu and NetEase. In recent years, Baidu uses its powerful search technology, Tencent rely on QQ accumulation of massive users and popularity has also joined the use of their own portals to the camp. Now, MSN has also released its own Chinese language portal in China, and with YAHOO, Google’s Chinese portal, Google, the competition for portal sites has begun to heat up.

, though, the competition for the leading portals of technology and economic strength has also added to the threshold for entering the ranks of integrated portals. However, this does not mean that the portal has no chance. The demand of users is driving the development of Internet, and the demand of enterprise is also promoting the development of enterprise portal. Because of the development of enterprise, the demand has changed, and every day there are new enterprises. Therefore, as long as the enterprise portal can provide services to meet the needs of enterprises, the new construction of enterprise portal can survive and develop, and even stand out.

website construction present situation and viewpoint

website construction is reflected in the overall construction thought, website construction on the site location, web site resources, profit model, one or several kinds of link problems and web site audience business, enterprise portal website is no exception. As far as I know, at present, the status quo and views of enterprise portal construction are as follows:

1, impetuous doubtful

Internet is full of impetuous, which has the Internet practitioners themselves impetuous, there are too much media hype, but mainly due to lack of pragmatic work caused. This kind of mentality website construction, often because of opportunistic and become a short-term behavior, directly affect the long-term healthy development of the website. With the Chinese chemical network was saying "Mister sun Deliang do the Internet to get down, step by step, like taking the stairs, not too impetuous, take the elevator very soon though, but if the lift fell from the 12 floor is smashed to pieces. But if you take the stairs, or fall to the 11 and a half, at most a fracture, resting at home for a week, you can stage a comeback". Impetuous web site decision-makers are easy to speed up the development, and ignore the quality of the site, or a slight development of the site, the target will be expanded indefinitely.

2. mimics lack of innovation

simulation is probably the most common site building, >