read a few days ago, Sina global vice president Chen Tong’s book "Sina road – portal news channel operation", a lot of feelings. Because I am also engaged in Internet work (Hubei Huangshi local news website editor).
Chen Tong thinks Sina’s core is news. But Sina is a network media, and different from traditional media. For example, the traditional media believes that originality is the most important, and should have their own positions and views. But although the Internet media needs to be original, it is more important than the massive information and the integration of the information. So he put forward the Sina eight character policy: fast, comprehensive, accurate and objective. Fast and comprehensive, which is the characteristics of the Internet, or advantages, accurate and objective, is the news requirements. It’s also a combination of news and the Internet, a requirement for online media (online media should naturally have news). This eight character policy is also the secret of sina’s success.