KMCs antidengue drive Officials meet victims

first_imgKolkata: The Kolkata Municipal Corporation (KMC) undertook the anti-dengue drive in Ward 81 under Borough X on Saturday. KMC officials visited a slum at 56/1, Tollygunge Road where 11 cases of dengue had been reported in 2018. Senior officials spoke to the victims and advised them to take proper precautions. The KMC team included the Ward councillor, deputy chief Municipal Health Officer (I and II), chief Vector Control Officer, consultant entomologist, Ward Medical Officer and health supervisor among others. Anti-dengue drives will be conducted throughout the year. The civic authorities have identified 20 Wards that are vulnerable and where people had been afflicted with dengue last year. Along with the drives, massive campaigns to create awareness against dengue have begun. The civic authorities have launched a new documentary on the dos and don’ts against dengue. The KMC has opened dengue clinics in every borough and urged private laboratories to do ELISA test for proper detection of the disease.last_img read more

Transitioning From Offline to Online Selling

first_img 3 min read You’re already a success in your brick-and-mortarbusiness–you have a loyal following for your product–but mightthere be room for some online growth in your business? In otherwords, could eBay be the answer to expanding your offline businessinto the online world? Absolutely, according to Jay Fiore, seniormanager of eBay Business Marketing. He cites many examples ofbrick-and-mortar entrepreneurs building their businesses with aneBay component. Entrepreneurs might sell refurbished or used itemsonline, or even try to sell slow-moving inventory on eBay.The first step for any entrepreneur, says Fiore, is tofamiliarize yourself with the workings of eBay. “Simply get toknow the marketplace. Go to www.ebay.com, register, buy something and sellanything–it doesn’t matter what,” says Fiore. “Get asense of what the buy-side and sell-side experiences are.”Also, spend as much time as you can browsing the myriad sellerresources on the site, including Seller Central and the newMerchant eCommerce Solutions Center. Even though you know yourexisting product and business well, you should treat your new eBayexpansion as a new business and research everything from how muchitems like yours are selling for to the mechanics of a successfullisting. Fiore especially suggests looking through historicallistings. Search for “Completed Listings” to get an ideaof what types of listings reap the most success.Once you have the eBay basics down, decide what you’re goingto sell. Creativity can help with your product sourcing–it workedfor the eBay seller who lists trade-in jewelry from his offlinejewelry store. And while you can always sell used, slow-moving orsurplus products from your offline store on eBay, you can find newproduct sources as you grow. “One of our larger sellers beganby selling used restaurant equipment,” says Fiore. “As helooked for ways to expand his business, he found offshoremanufacturers who were eager to find a seller to introduce them tothe U.S. market.”Be aware, however, of how different selling on eBay can be fromoffline selling, notes Fiore. Be prepared to offer excellentcustomer service (answering e-mail questions promptly, for example)and top-notch descriptions of your products (definitely longer andmore in-depth than a classified ad in a newspaper, for instance).”Many businesses that look to adopt eBay as a channeldon’t take the time to research average selling prices fortheir items,” Fiore warns. “For example, to be successfulwith auction-style listings, you often need to start the biddingsignificantly lower than what you’d expect the final price tobe. But many businesses are unwilling to trust the market andconsequently set start prices too high to be compelling to mosteBay buyers.”Still not sure your product will sell on eBay? Check outhttp://pages.ebay.com/sellercentral/whatshot.html forinformation about what’s hot and what’s being merchandisedat any given time by eBay. “[eBay] also offers listings ofcategories and products where bid-to-item ratios are high anddemand is outpacing supply,” says Fiore. “We also publishinformation on top searches and most-watched items.”Now, armed with all that knowledge, check out your stockroom forproducts, and go forth and sell. Growing a business sometimes requires thinking outside the box. Free Webinar | Sept. 9: The Entrepreneur’s Playbook for Going Globalcenter_img March 24, 2006 Register Now »last_img read more

How Wildfire Helped One Small Business Power Its Social Media Campaign

first_imgOriginal Joe’s makes friendsNew marketing firepower made the restaurant more popular online:More than 34,000 people viewed the free wings offer on FacebookWebsite traffic rose 7 percent per month after the Wildfire-fueled campaignFeedback on Facebook went up 775 percent during the month of the promotionCurrent number of “likes” on Facebook: 12,478When Original Joe’s first signed on with Wildfire, only about 1,300 customers had “liked” the restaurant on Facebook. Original Joe’s responded by rolling out a coupon promotion offering users who endorsed its Facebook page a free one-pound order of chicken wings, redeemable at any location.”The campaign ran for three weeks,” Humphreys says. “At the end, we’d given out more than 7,000 coupons and had more than 10,000 likes–we gained a lot of momentum.”Co-founders Victoria Ransom and Alain Chuard began developing the Wildfire platform while running their previous venture, adventure travel startup Access Travel. “The best way for brands to engage with consumers is to offer them deals and contests, so we decided to give away a free trip,” Ransom says. “But it’s very complicated to run a sweepstakes on a Facebook fan page, so we had to create an app to do that. Most small and medium businesses face the same problem, so even though we built Wildfire for our use, we decided to put it out there for others. We realized it could be a big opportunity.”That’s an understatement. Since launching in mid-2009, Wildfire Interactive has worked with tens of thousands of brands ranging from mom-and-pop outfits to corporate behemoths like Amazon, Target and Electronic Arts. The majority of Wildfire customers go the DIY-with-help route. Wildfire’s self-service toolset includes a six-step wizard that automatically builds campaigns customized according to a company’s demands. With the click of a button, the finished promotion is beamed out to millions of potential customers across the social media sphere.Wildfire also offers cost-effective tips and tricks for improving user engagement and generating viral attention. Campaigns start at basic packages ($5 sign-up fee and 99 cents per day) to more customized plans ($250 sign-up fee and $4.99 per day). Wildfire’s “white-label” services feature fully customizable campaigns.Expect Wildfire to keep spreading: According to Ransom, the firm plans to introduce a broader set of tools addressing all facets of the social media experience. “Campaigns are great for building up a fan base and keeping them engaged, but there’s more to growing an audience,” she says. “We want to provide tools that deliver tangible, measurable results. We also want to offer tools that are easy to use. Our partners don’t need tech knowledge to use our platform.”Meanwhile, Original Joe’s is already plotting its next social media promotion. “Using Facebook properly and engaging customers is a big perk,” Humphreys says. “Our Facebook page is becoming an interactive page–it’s virtually run by our fans. Every day we get questions about new locations or menu items. It’s so important to have an avenue to connect with customers outside of the restaurant.” This story appears in the August 2011 issue of . Subscribe » Free Workshop | August 28: Get Better Engagement and Build Trust With Customers Now When your restaurant operates under an old-school, back-to-basics brand name like Original Joe’s, chances are many patrons walk in expecting old-school, back-to-basics dining–you know, classic meat-and-potatoes fare. But Original Joe’s, with 40 locations across Western Canada, couldn’t be more au courant: Its globe-trotting menu spans everything from chicken gyoza (Japanese-style dumplings) to Mediterranean short ribs to poutine (French fries topped with cheese curds and brown gravy–a signature dish from Quebec, just a few provinces over). There’s even a special menu for gluten-sensitive diners.Original Joe’s takes a similarly progressive approach to its digital marketing outreach efforts. Like many rival restaurant franchises, the chain is increasingly active on Facebook, but the company struggled to translate customers’ in-store enthusiasm to online interest. “We realized social media is here to stay, but we couldn’t figure out the best way to capture an audience,” says Jeff Humphreys, the Original Joe’s Franchise Group’s manager of digital and social media.Original Joe’s spiced up its Facebook presence with the help of Palo Alto, Calif.-based Wildfire Interactive, which provides companies of all sizes with web-based tools that creatively engage users across the social networking landscape. Wildfire’s solution helps small businesses develop branded, interactive campaigns, including sweepstakes, coupons and user-generated content competitions. The campaigns run on Facebook, Twitter and company websites, complete with widgets that make it easy for consumers to share the promotion with friends. 4 min readcenter_img Enroll Now for Free This hands-on workshop will give you the tools to authentically connect with an increasingly skeptical online audience. July 26, 2011last_img read more

The Simple Trick This CEO Uses to Prevent Burnout

first_img Editor’s Note: Entrepreneur’s “20 Questions” series features both established and up-and-coming entrepreneurs and asks them a number of questions about what makes them tick, their everyday success strategies and advice for aspiring founders.Jack Groetzinger, CEO and co-founder of SeatGeek — a search engine that sells tickets to concerts, games and other events — isn’t sold on the phrase “work-life balance.”That attitude is likely a product of running a company that sells tickets for nearly 480,000 teams and artists at over 350,000 venues. For Groetzinger, work is life.“The phrase work-life balance applies to two separate things that you’re trading off between, and for me they all sort of mold into one,” Groetzinger says. “It’s not like work ever really ends.”Despite the inability to separate work from non-work, Groetzinger still hasn’t burned out from being CEO of SeatGeek, and has even found an interesting way to stay focused — gamifying his to-do list.We caught up with Groetzinger and asked him 20 questions to figure out what makes him tick:1. How do you start your day?Outside of the normal morning routine stuff, the one thing I do before I come into the office is meditate for 10 minutes.I’ve been influenced by social psychology dysphemism literature which shows that meditation provides the highest return on investment for how you can spend your time, increase productivity and happiness.2. How do you end your day?Very unceremonious. Usually at work, out with friends or some social thing and then come home and go straight to bed. I try to avoid T.V., because it’s inherently addicting and ultimately unfulfilling. It’s a digital narcotic.Related: Behind a $100 Million Mattress Startup, Casper Co-Founder Shares Advice on Finding Success as an Entrepreneur3. What is a book that has changed your mind and why?Influence: The Psychology of Persuasion by Robert Cialdini, which talks about the way human beings are influenced in sort of non-logical or non-rational ways. It seems a little Machiavellian. It’s the way you use sell tactics to get people to comply with you, but I think that it can also be used for good. In the case of SeatGeek, figuring out how we can harness social psychology, human psychology, to allow people to do more stuff, have more fun and go to more events.4. What is a book you always recommend and why?I began to think differently about chance after reading Nassim Taleb’s Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets. That booked changed how I make decisions and interpret events post hoc.5. What is a strategy you use to keep focused? I only check email three times a day to avoid the black hole of email. I block out 30 minutes on my calendar three times a day to do that, it’s kind of a reserved email time to maximize that 90 minutes a day, so that the rest of my day is focused on other things.Related: How Finding a Single Egg in Nicaragua Inspired the Founder of This $300 Million Company6. When you were a kid what did you want to be when you grew up?By the time I got into middle school or high school I did want to start my own company. I did a few stupid small things for fun while I was actually in high school, then in college and then continued to do that after I graduated.I find starting startups so much fun, because it seems like the ultimate expression of business creativity. Doing a startup means solving a problem with near-infinite degrees of freedom. And unlike other challenges in life — like, say, running a marathon — if you succeed, you hopefully leave behind something profound.7. What did you learn from the worst boss you ever had? I’ve only had one job outside of working at my own company, and he was a great boss, so I haven’t had a bad boss. I guess that’s a good thing.8. Who has influenced you most when it comes to how you approach work?My co-founders, Russ and Eric. A majority of my career has been spent working alongside them in the trenches. They’ve influenced my thinking in thousands of little ways.Related: 10 Steps to Finding the Right Co-Founder9. What’s a trip that changed you?When I was in college I taught English in Chile in a poor region near the desert. It was the opposite of first world, American culture, and for me it gave me a lot of perspective.Chile kind of showed me the other side of the spectrum where people are trying to sustain themselves. What we are able to do at SeatGeek is a luxury and as long as everyone has their basic needs met, we are able to focus on allowing people to do more stuff. We are all lucky to be able to do that.10. What inspires you?SeatGeek users. I get a rush whenever I meet one of our users in the real world. Our users depend on us. Many of them love the brand and software we’re building. I feel a tremendous duty to delight them.11. What was your first business idea and what did you do with it? In high school I ran a small company that edited people’s college essays. I built relationships with a few retired English teachers. Folks who were applying to college and needed help editing an essay would submit their work via our website and then we would hook them up with an English teacher who would work with them to make it better.That was back in 2001 and 2002 and was a marketplace. SeatGeek is a marketplace, so it gave me exposure to the power of being able to connect people on the internet.12. What was a job you had early on in life that has taught you something important or useful?I had an internship in college at a consulting firm where I got good at Excel; that skill has served me well ever since. In a lot of ways Excel is like the modern layman database. SeatGeek is a very data-centric company.13. What is the best advice you ever took?From my father: “You can work a decade to earn someone’s trust; you can lose it forever in five minutes.”14. What is the worst advice you ever received? My co-founder Russ and I quit our consulting jobs the same week back in 2008 to do a startup together. We intended to start a site focused on live entertainment analytics (what eventually became SeatGeek) but got some bad advice from an IP lawyer, who said we’d be violating an active patent. Eighteen months later we got a second opinion from another lawyer who told us the previous guy was wrong.Related: Weebly’s Founder Explains the Richard Branson Moment That Changed How He Ran His Company15. What is a productivity tip you swear by? I keep a do-list of everything I want to do. In addition to sort of listing everything out, I also rank everything by importance and put next to it an estimated number of minutes that I think it will take to complete. I have a start and end time associated with each of those as well, so it sort of gamifies the process of working through your to-do list. 16. Do you use an app or any tools to get things done or stay focused? I use Google Sheets a ton, which is what I use for what I just described [above].17. What does work life balance mean to you?The phrase work life balance applies to two separate things that you’re trading off between, and for me they all sort of mold into one — it’s not like work ever really ends. In a lot of ways it is my life, so it sort of all one thing. I think the dichotomy is maybe a bit false.18. How do you prevent burnout? I think burnout means you can’t work effectively anymore, so doing things outside of work can help prevent burnout and makes you more productive.Ultimately it’s just by trying to create a schedule, social stuff with friends, etcetera. I force myself to do that, not every day, but as much as I can.19. When you’re faced with a creativity block, what strategies do you use to get innovate or get over that block? I usually just try doing something else for a while and come back to it. I think time helps.20. What are your learning now and how do you think that will help your future? Executive hiring. So not just hiring individual contributors here, but rather folks who are really going to run and manage teams. I think as SeatGeek continues to grow it’s going to be continually important.Related: 5 Ways to Make Your Company’s Hiring Process More FairThis interview was edited for brevity and clarity. Opinions expressed by Entrepreneur contributors are their own. 8 min readcenter_img August 25, 2016last_img read more