Facebook Twitter Google+LinkedInPinterestWhatsApp#TrinidadandTobago, December 1, 2017 – The Caribbean remains the sub-region with the second highest estimated adult HIV prevalence (1.3% Adults 15-49 years, 2016). Available data indicates that new infections in the Caribbean appear to be stabilizing (0.47/1,000 population, 20161), and AIDS deaths are decreasing. Nevertheless, challenges remain, and key populations such as female sex workers, transgender persons, men who have sex with men and young persons, continue to be disproportionately affected by the HIV epidemic.CARPHA Executive Director, Dr. C. James Hospedales said, “While high incidences of HIV persist among key populations, significant gains have been made in prevention in the Region. Six CARPHA Member States (CMS) have been recognized by the World Health Organization (WHO) for the dual elimination of Mother to Child Transmission of HIV and Syphilis.”The theme for World AIDS Day 2017 is Everybody Counts. End AIDS. Observed every year on December 1st, World AIDS Day calls for increased awareness, education and greater understanding of HIV as a global public health issue. To end HIV transmission, the focus should be on HIV combination prevention, early detection and access to antiretroviral treatment.CARPHA has spent the last three years identifying activities that focus on reducing the impact of HIV/AIDS on key populations (KP) by identifying and addressing the barriers that KPs living with HIV must overcome to obtain adequate health care.Dr Cheryl Jones, Behavioural Scientist at CARPHA explains, “The approach for addressing this issue is multifaceted and includes building capacity and a detailed understanding of the needs of KPs among health educators, health care service providers and communities of KPs. The initial focus was to gain input from health promotion specialists in CMS on the development of a regional behavioural sciences agenda that seeks to reduce the impact of HIV/AIDS and all related public health concerns in the region. Secondly, clinicians from five CMS participated in a workshop that sought to facilitate clinician centered behaviour change along the HIV Cascade of Care. Thirdly, the most recent and, perhaps, most telling phase has been building the capacity of civil society organizations (CSO) by providing technical support in the development of a technical brief to be delivered to ministries of health.”It was noted that public health professionals do not always leverage KP communities’ ability to improve their health, in addition, the CSOs can reach KPs that may regard ministries and other non-governmental agencies as ‘unsafe’ or intimidating. Building the capacity of CSOs in developing technical briefs was seen as an important initiative as CSOs can be very strong representatives, allies and gatekeepers for KPs. When their ability to collect and analyze data/information for the development of technical papers that support the needs of their communities is enhanced, there is an increased potential for the collection of evidence-based information to inform policy and advocacy.“We have made great strides and need to continue combining our efforts if we want to End AIDS,” stated Dr. Hospedales. “It is therefore critical for us to have a multisectoral commitment, close collaboration with communities, and investment in sustainable prevention to end AIDS. By strengthening participation and working together we can end this epidemic.”Let us all play a greater role in advocacy, let us fight against stigma and discrimination, and support those affected and prevent others from being infected. We all count. Let us End AIDS.Press Release: CARPHA Related Items: Facebook Twitter Google+LinkedInPinterestWhatsApp
Hanley Wood has purchased senior facilities management executive trade event the TFM Show from Tinton Falls, New Jersey-based Group C Communications. Terms of the deal were not disclosed.“This is a milestone for our company which will accelerate growth,” Group C Communications co-president Ted Coene tells FOLIO:. “The sale of the TFM Show allows the company to expand its portfolio of hosted buyer events, print, and online media and broadens our opportunity to generate new revenue sources and profit centers.”Group C Communications is a b-to-b media company that produces events and publishes magazines including Business Facilities and Today’s Facilities Manager magazines. According to Coene, the sale allows Group C to focus on its launch of an online Web TV channel and its planned launch a real estate magazine this fall. Housing and construction publisher Hanley Wood has a portfolio of b-to-b and consumer magazines including Architect, Luxury Home Design and its flagship Builder magazine. Investment bank Berkery Noyes represented Group C Communications in the deal.
HSCThe Higher Secondary Certificate (HSC) exams of 4 May have been deferred to 14 May due to cyclonic storm Fani.Dhaka Secondary and Higher Secondary Education Board chairman Ziaul Haque confirmed this to Prothom Alo.He said the examinations of 4 May will be held on 14 May.
Original Joe’s makes friendsNew marketing firepower made the restaurant more popular online:More than 34,000 people viewed the free wings offer on FacebookWebsite traffic rose 7 percent per month after the Wildfire-fueled campaignFeedback on Facebook went up 775 percent during the month of the promotionCurrent number of “likes” on Facebook: 12,478When Original Joe’s first signed on with Wildfire, only about 1,300 customers had “liked” the restaurant on Facebook. Original Joe’s responded by rolling out a coupon promotion offering users who endorsed its Facebook page a free one-pound order of chicken wings, redeemable at any location.”The campaign ran for three weeks,” Humphreys says. “At the end, we’d given out more than 7,000 coupons and had more than 10,000 likes–we gained a lot of momentum.”Co-founders Victoria Ransom and Alain Chuard began developing the Wildfire platform while running their previous venture, adventure travel startup Access Travel. “The best way for brands to engage with consumers is to offer them deals and contests, so we decided to give away a free trip,” Ransom says. “But it’s very complicated to run a sweepstakes on a Facebook fan page, so we had to create an app to do that. Most small and medium businesses face the same problem, so even though we built Wildfire for our use, we decided to put it out there for others. We realized it could be a big opportunity.”That’s an understatement. Since launching in mid-2009, Wildfire Interactive has worked with tens of thousands of brands ranging from mom-and-pop outfits to corporate behemoths like Amazon, Target and Electronic Arts. The majority of Wildfire customers go the DIY-with-help route. Wildfire’s self-service toolset includes a six-step wizard that automatically builds campaigns customized according to a company’s demands. With the click of a button, the finished promotion is beamed out to millions of potential customers across the social media sphere.Wildfire also offers cost-effective tips and tricks for improving user engagement and generating viral attention. Campaigns start at basic packages ($5 sign-up fee and 99 cents per day) to more customized plans ($250 sign-up fee and $4.99 per day). Wildfire’s “white-label” services feature fully customizable campaigns.Expect Wildfire to keep spreading: According to Ransom, the firm plans to introduce a broader set of tools addressing all facets of the social media experience. “Campaigns are great for building up a fan base and keeping them engaged, but there’s more to growing an audience,” she says. “We want to provide tools that deliver tangible, measurable results. We also want to offer tools that are easy to use. Our partners don’t need tech knowledge to use our platform.”Meanwhile, Original Joe’s is already plotting its next social media promotion. “Using Facebook properly and engaging customers is a big perk,” Humphreys says. “Our Facebook page is becoming an interactive page–it’s virtually run by our fans. Every day we get questions about new locations or menu items. It’s so important to have an avenue to connect with customers outside of the restaurant.” This story appears in the August 2011 issue of . Subscribe » Free Workshop | August 28: Get Better Engagement and Build Trust With Customers Now When your restaurant operates under an old-school, back-to-basics brand name like Original Joe’s, chances are many patrons walk in expecting old-school, back-to-basics dining–you know, classic meat-and-potatoes fare. But Original Joe’s, with 40 locations across Western Canada, couldn’t be more au courant: Its globe-trotting menu spans everything from chicken gyoza (Japanese-style dumplings) to Mediterranean short ribs to poutine (French fries topped with cheese curds and brown gravy–a signature dish from Quebec, just a few provinces over). There’s even a special menu for gluten-sensitive diners.Original Joe’s takes a similarly progressive approach to its digital marketing outreach efforts. Like many rival restaurant franchises, the chain is increasingly active on Facebook, but the company struggled to translate customers’ in-store enthusiasm to online interest. “We realized social media is here to stay, but we couldn’t figure out the best way to capture an audience,” says Jeff Humphreys, the Original Joe’s Franchise Group’s manager of digital and social media.Original Joe’s spiced up its Facebook presence with the help of Palo Alto, Calif.-based Wildfire Interactive, which provides companies of all sizes with web-based tools that creatively engage users across the social networking landscape. Wildfire’s solution helps small businesses develop branded, interactive campaigns, including sweepstakes, coupons and user-generated content competitions. The campaigns run on Facebook, Twitter and company websites, complete with widgets that make it easy for consumers to share the promotion with friends. 4 min read Enroll Now for Free This hands-on workshop will give you the tools to authentically connect with an increasingly skeptical online audience. July 26, 2011